Built by Legal Marketing Experts. Designed for Results.

ROIOn is the brainchild of EverSpark — a digital team with over 15 years of experience helping law firms grow through smarter marketing, better tech, and sharper insights.

What we do

We Help Law Firms Grow Smarter

At ROIOn, we believe law firms shouldn’t have to guess where their best cases come from.

That’s why we help firms gain complete clarity into which marketing efforts drive real results—so they can invest confidently, cut waste, and focus on what actually works.

Our mission is simple

Bring clarity to your lead and case data

Help trial-focused firms prioritize what works

Give you control over your marketing investment with tools built for real results

Meet Our Team

Innovative Minds in Strategy & Analysis

Our team turns your investment into impact by aligning expertise with what truly moves the needle.

Moe is the Founder of ROIOn and CEO of EverSpark Interactive.

He brings years of legal marketing expertise to build a first-of-its-kind platform that helps firms see and maximize their true ROI.

Moe Shahzad

Founder & Principal

Kat is the founding VP of ROIOn, leading business development and client growth while laying the foundation to scale.

She focuses on innovation, partnerships, and measurable results to keep ROIOn growing strategically.

Kat Smirnov

Vice President

Maggie Powell oversees ROIOn’s product development and roadmap, ensuring the platform delivers measurable value.

She bridges client needs with technical execution and drives improvements in performance and user experience.

Maggie Powell

Product Manager

Faaira leads EverSpark’s development team with a focus on scalable, secure, and elegant Python-based solutions.

As Head of Development, she oversees all technical builds, ensuring performance and maintainability are prioritized in every line of code.

Her leadership brings efficiency and innovation to the heart of EverSpark’s digital infrastructure.

Faaira Ahmed Swati

Principal / Head of Development

Fanya manages ROIOn’s social presence, creating strategies that grow awareness and connect with the legal and marketing communities.

Her trend-savvy storytelling makes the brand memorable and engaging.

Fanya Donin

Social Media Manager
Why ROIon Exists
Turning Data into Smarter Growth for Law Firms
At ROIon, we believe law firms shouldn’t have to guess where their best cases come from.

Our mission is to bring clarity, precision, and strategy to client acquisition using data-driven insights.

We help firms move beyond gut instinct—streamlining intake, improving outcomes, and driving measurable growth.

Tailored Analytics Solutions

We build custom data strategies aligned to your firm’s goals, practice areas, and unique intake process.

Built for Law Firms

Every feature is purpose-built for legal professionals—helping you focus on high-value leads, not spreadsheets.

Case-Type Performance Insights

Understand which case types drive real ROI. Get clarity on where to invest your marketing and intake efforts.

Speed + Strategy

Our tools don’t just move fast—they move smart. We help your team respond to high-intent opportunities in real time.

Hear From Our Clients

Real Firms, Real Results

"We have seen our case numbers increase 240% year over year.

Last year was an additional 40% on top of that. Our case numbers are through the roof. We’ve seen substantial growth."
Kevin C. Smith - Lytal, Reiter, Smith, Ivey & Fronrath

35%

More qualified leads

20%

Less wasted budget

100%

Automated data tracking

Integrations

Plug Into Your Existing Workflow

IntentOI connects effortlessly with the tools you already use, including CTM, website forms, live chat platforms, and CRMs — so there’s no disruption to your current processes.
Contact

Get in Touch

Ready to grow your law firm's online presence and track your marketing ROI?

Early Access ends December 31.

We're only onboarding 5 firms in 2025.

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Learn More About ROIon

Got Questions? We’ve Got Answers.
What is ROIOn?

ROIOn is an AI-powered revenue attribution platform built specifically for law firms. It tracks every lead—whether it comes from SEO, paid ads, referrals, or other channels—and connects it all the way through your intake process to signed cases and actual revenue

How long does setup take?

The setup timeline can vary depending on a few factors—such as how many marketing channels you’re tracking, the complexity of your intake system, and whether custom integrations are needed.

That said, ROIOn provides dedicated account managers and a streamlined onboarding process to make implementation as seamless and efficient as possible. Most firms are up and running quickly, with full support every step of the way.

Is there onboarding support?

Yes! Every new client receives a personal onboarding meeting, a comprehensive tracking audit, and a dedicated account manager to guide the process. Our goal is to make setup efficient, stress-free, and tailored to your firm’s needs.

Trusted by the Nation's Top Law Firms