Identify Your Best Leads. Faster.
IntentOI scores your law firm leads based on urgency, case type, and conversion potential — so you never miss your next client.
All Your Leads in One Place
IntentOI uses a proprietary algorithm to evaluate each lead based on what matters to your firm—case type, contact method, geography, responsiveness, and more—to surface real opportunities.
Custom Scoring Built Around Your Firm
IntentOI uses a proprietary algorithm to evaluate each lead based on what matters to your firm—case type, contact method, geography, responsiveness, and more—to surface real opportunities.
Lead Urgency Detection & Smart Filtering
Prioritize high-intent, time-sensitive leads. Detect urgency signals like calls vs. forms, weekend or after-hours contact, and duplicate entries. IntentOI flags top-priority leads while filtering out spam, low-quality, or non-qualifying submissions automatically.
Channel Performance Insights
See which channels drive real case potential. Beyond volume, IntentOI shows which campaigns and channels consistently bring in high-scoring leads—so you can optimize spend where it actually counts.
How IntentOI Works
Seamless Journey from Data to Decisions
1. Capture & Connect Lead Data Instantly
Get every lead in one place, automatically.
IntentOI integrates with your website, CRM, call tracking, and chat tools to pull in leads in real time—no manual effort, no missed opportunities.
2. Automated Matching Process
Our proprietary lead scoring algorithm evaluates each inbound lead based on behavioral signals, intake responses, and conversion trends—then prioritizes them for your team. Leads are also matched to signed cases via integrations with your intake or case management system.
3. Filter the Noise, Flag What Matters
Surface high-value leads and send the rest to the back of the line.
IntentOI detects urgency, flags top opportunities for immediate intake, and filters out spam, duplicates, and low-quality submissions—keeping your team laser-focused.
Real Results
See IntentOI Driving Real Growth
Last year was an additional 40% on top of that. Our case numbers are through the roof. We’ve seen substantial growth."
30%
more high-intent leads identified
40%
faster intake response time
20%
increase in marketing ROI
Get Early Access
We're only onboarding 5 firms in 2025
Your firm is spending across SEO, PPC, referrals, and intake — but you can’t always see what actually drives signed cases.
ROIon fixes that gap with full integration into your systems, giving you true visibility and growth clarity.
Because of the depth of this integration, only 5 firms will be accepted through the end of 2025.
FAQs
Got Questions? We’ve Got Answers.
IntentOI uses a rules-based scoring system powered by weighted keywords, urgency signals, and contact information. Each call or chat is analyzed for indicators of legal relevance, urgency, and conversion potential. Scores are then multiplied by category weights (e.g., Lead, Neutral, Spam) to give firms a clear measure of intent quality.
IntentOI integrates seamlessly with leading call tracking platforms, CRMs, and intake management systems. You can connect via API, webhooks, or file uploads (e.g., Excel/CSV). Out-of-the-box integrations are available for popular tools like CallTrackingMetrics, Law Ruler, Lead Docket, and more.
Yes. While IntentOI comes with a proven default scoring model optimized for personal injury and related practice areas, you can adjust keyword lists, weightings, and urgency signals to match your firm’s unique criteria. Our team can also work with you to build a tailored scoring framework.
Setup is fast. Most firms can be onboarded within a few days once API connections or file uploads are configured. IntentOI begins analyzing and scoring your calls and chats immediately, with reports available in real time.
IntentOI offers an interactive dashboard with breakdowns by channel, case type, and lead status. You can export reports to Excel, integrate with your CRM, or schedule recurring email summaries. This makes it easy to track marketing ROI and compare signed cases against initial lead quality.
Integrations
Plug Into Your Existing Workflow
Get in Touch
Ready to grow your law firm's online presence and track your marketing ROI?
Early Access ends December 31.
We're only onboarding 5 firms in 2025.
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